custom website design | custom website designer | Kern Vore and associates

Advanced S.E.O.

When you are involved in a very competitive marketplace, we incorporate our advanced techniques to move you up in the rankings. These involve the use of specialized scripts, PHP, SQL, and several other internet languages. These do involve investment in terms of time, script purchases and expert programers. These techniques are not instantaneous but they do bring excellent long term results.

Link Popularity
Google, in particular, pays a lot of attention to how many other sites are linking to you. In a competitive environment, you will need a link page and an aggressive campaign to secure quality links to your site. You will need a combination of both "two-way" links and "one way" links. One way links usually have to be paid for. However, if your site is an "authority site", other sites may send their visitors to your site without requesting a "back link" by posting a link to your site from their site without you even knowing about it.

Authority Site Popularity
By investing in quality content, research, etc., your site can become an "Authority Site", and that will bring more highly qualified visitors to your website. Make yourself an expert on your sites theme. This is mostly text based content, which should be updated and changed periodically.





































Custom website designs by Kern Vore and associates

Torrance, California

The way you use your keywords and phrases have to appeal to the preferences of the search engines. Some general guidelines are that they only display roughly 60 characters in your page title and 200 characters in your description meta tag. Most major search engines will read the entire content of the average page, but Google for instance will not index more that 100 kilobytes of content.

At this time Google does not use the contents of your meta description or keywords tag in their evaluation of your site, but both MSN and Yahoo (and all the sites they distribute results to) do. We will offer specific details for some of the major engines later, but you can see that you will have to use short concise phrases in your title, meta tags and text, and keep your pages between 250 to 800 words long to please them. Keeping your pages to this length will also help reduce the time needed to load them.